This project showcases a comprehensive rebrand for Vidalia, a restaurant and wine bar located in downtown Boone, North Carolina. The rebrand was designed to elevate the dining experience and reflect the sophistication of its menu. I created a new brand identity and a completely new visual system, featuring a modern logo paired with a neutral color theme to convey elegance and warmth.

 

The goals of this rebrand were to establish an identity that leaves a lasting impression while ensuring consistency across multiple touchpoints, including menu design, signage, and promotional materials. By balancing aesthetic appeal with functionality, the new design not only enhances Vidalia’s visual presence but also communicates its unique personality and values. This project highlights my ability to strategically refresh a brand while maintaining its core essence, resulting in a refined identity that resonates with both loyal patrons and new customers.