This project highlights my creative approach to crafting a quirky and vibrant brand identity for Pink Lady Cider. Drawing inspiration from the cider's crisp, tangy notes, the design merges playful typography with a bold, modern color palette to reflect its lively character. The packaging features hand drawn illustrations and minimalistic layouts, ensuring the product stands out on shelves while emphasizing its premium quality.

 

Designed with a persona like me in mind—fun, bold, and unapologetically unique—this cohesive branding extends seamlessly across various touchpoints, including labels, promotional materials, and social media assets, delivering a consistent and memorable brand experience.

 

This project was showcased in The Font Family Exhibition at Appalachian State University 

Brand Guidelines